Why Social Selling is the Secret Ingredient
Today’s automotive market is insanely competitive; creating new ways to generate business is a challenge for every dealership. There is one strategy for harvesting new business, however, which has...
View ArticleThe Biggest Personal Branding Mistake
Personal branding can allow salespeople to build value in themselves, boost visibility, and increase sales, but building this brand is unfamiliar territory for most people (even millennials.) The...
View ArticleHow to Use Instagram to Master Social Selling
Instagram is one of my favorite social selling platforms. It’s young. It’s visual. It’s growing. And, as a salesperson using social media to try and win business, it sold me a lot of cars. Instagram is...
View ArticleThe Unconventional Guide to Personal Branding
Personal branding is a buzz-phrase in today’s online marketing culture.It’s being touted as the way to become more hire-able and to differentiate yourself in the corporate America, but the automotive...
View ArticleGrit: The Secret to Sales Success
What are the causes for sales success? Many would say talent or a natural gift for selling. It’s about being able to build rapport, master relationships, and gracefully overcome objections. That’s a...
View ArticleSocial Media: Hit the Reset Button for 2016
2016 is already proving to be a transformative year for social marketers. Dealerships and sales people alike have recognized social as an important connection and recognition tool. Many brands have...
View Article2016 Toyota Tacoma Limited Favorite Features
Earlier this month El Niño rains drenched the typically sunny Arizona desert; strong storms and uncharacteristic rainfall punctuated my week with the 2016 Toyota Tacoma (and helped form a few epic...
View ArticleVolvo Interception – The Power of Social Media
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View ArticleTop 3 Social Video Topics That Convert to Sales
Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power of social video you must focus on...
View ArticleUse Social Media to Fill Your Pipeline: 3 Tips
I talk social selling tips with Jeb Blount, best selling author and trainer extraordinaire. Find out how we recommend using social media to fill your pipeline! Bonus: download two free chapters of...
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